The so-called localization strategy is the core of an enterprise to consumer, production, marketing, management, personnel and all business activities with the regional changes caused by the change of the consumer changes, full integration into the host economy, shine in the new markets. Localization strategy has help enterprises to reduce overseas dispatch of personnel and the high costs of cross-border operations with the local social and cultural integration, reduction of local social capital, the crisis of external emotions are conducive to the host country's economic security, increase employment opportunities, manage change, to accelerate with international standards . Therefore, the transnational operation of enterprises to adapt to international competition,Is necessary to actively implement the localization strategy, innovation system and lessons from experience to a place in international competition. For the gradual saturation of the domestic shoe market, some of the ambitious desire shoe has rushed to open up international markets, including cross-border operation to go the path of development may well be a shortcut, while the localization strategy is for multinational business shoe with a to unexpected earnings. So, since several aspects of shoe should be the implementation of localization strategy?

    Thus, localization strategies for multinational operations is critical for companies, which directly determines the company has the possibility of new markets to survive and develop. With the continuing escalation of the global economy, increasingly fierce competition between industries, cross-border operation into a number of companies expand market development space mode of operation, which not only allows enterprises to access to key strategic resources, improve competitive advantage, but also decentralization and against market risks, with a strong force to fight its competitors, thus occupying the growing world of products and services market. The development of transnational business to enhance the enterprise's overall competitive ability,To promote business continuity, rapid and healthy development. However, in order to avoid the corporate happen "inability to adapt", the off-site to better meet market demand, the localization strategy has become an inevitable choice for multinational operations.

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